Friday 19 October 2012

Why charities should use video marketing



Based on a global digital market measurement service, a typical online user watches about 200 videos monthly, which makes it to more than 6 videos daily. The content may include personal videos, entertainment clips, and news, advertising videos or any other video gone viral. Video filming production businesses are already capitalizing on this new trend on the Internet and charities too are certainly not behind. They too are asking video production companies to raise awareness about them and spread the word around.

Videos are undoubtedly much more stimulating for the web audience as compared to text or images. This is certainly a great strategy for any charity organization to put forward faces, voices, and character on the web, by mentioning them and their work while it also shows their credibility. Video production has seen to amplify conversion rates by about 50 percent, which is much higher as compared with any other form of marketing.


Due to advanced technologies and easy to use software, producing a video is getting easier and more affordable. Consequently small businesses and charity organizations are encountering no hassle to use it and strengthen their marketing efforts on any channel. These videos need not have some huge budgets to be engaging and effective. One can always approach a video production company to obtain the corporate video you have in your mind. Just tell them your needs, aims and your budget plan and they are sure to design the product you want.. For instance, make promotional videos of how you charitable gifts have benefited a cause and talk to your target audience through the video, with a powerful story. This can move your audience and inspire them to contribute.

Your online video should show your passion, devotion and determination to create an impact with the supporter. One can create a quick, better and healthier connection by presenting the faces of the people helping your charity. The video should be straightforward, conversational and short. You can also communicate important matters to your audience in a 2-3 minute video. Ensure to edit the video filming and put across the best segments.



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