Promotional video tips

Marketing videos are a crucial marketing tool, which are meant for all styles of businesses and organizations. The main roles of such promotional videos are to promote services and products to future customers.

These type of videos do not sleep and can be promoting you 24/7. If done correctly promotional video production is very interactive and it is proven that people usually stay and added 2 minutes on a website if you have any of these miracle makers on your homepage

For promotional videos to perform properly you must identify the goal of the video.

Here are a some questions we always ask our clients.

Goal-- What is the objective of the business video, what is your needed end result or what is your call to action?

Key Messages -- What information do you want to express? Do you support a cause? What makes your product/service different to everyone else's?

Target Audience-- Who is your target audience? Is it young adults, families, couples or perhaps a certain age group?

Applications-- How will you be applying the video? Is it to go on your internet site, is it for e-mail marketing, for a tradeshow or it could be it's to create brand awareness?

Tips:

• Try to keep your promotional video short,
• To make your target audience more interested in the online video try and take as many shots, points and prospective as you possibly can,
• Use your other marketing techniques to market your new promotional video